SWOT Analysis of Cornelsen Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Media and Entertainment
teaching of the English language to the younger generation
A publisher with practical application of products and a pioneer in social responsibility
All age groups educational requirements
Develops products which have a practical application and which, in the best interests of teachers and students
1. Founded in 1946 and has a great reputation in educational publishing segment 2. Good relations with the customers, Authors and distribution channel partners 3. Cornelsen provides an insight into the publisher’s work and the conditions under which it operates 4. Makes possible longer-term program planning as well as large investments, which serve to maintain or improve Cornelsen ability to compete
5. Strong brand name and a stable financial performance
1.Recent presence in the online and e-publishing 2.The publishing is divide into sectors within the company 3. Limited presence in the emerging economies
1. Strong growth potential in new markets such as online, e-publishing
1. . Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets 3. Digitization and the rapid growth of online products
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