Cornelsen Publishing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 855
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SWOT Analysis of Cornelsen Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cornelsen Publishing

Parent Company

Cornelsen

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

teaching of the English language to the younger generation

USP

A publisher with practical application of products and a pioneer in  social responsibility

STP

Segment

Educational segment

Target Group

All age groups educational requirements

Positioning

Develops products which have a practical application and which, in the best interests of teachers and students

SWOT Analysis

Strengths

1. Founded in 1946 and has a great reputation in educational publishing segment
2. Good relations with the customers, Authors and distribution channel partners
3. Cornelsen provides an insight into the publisher’s work and the conditions under which it operates
4. Makes possible longer-term program planning as well as large investments, which serve to maintain or improve Cornelsen ability to compete

5. Strong brand name and a stable financial performance

Weaknesses

1.Recent presence in the online and e-publishing
2.The publishing is divide into sectors within the company
3. Limited presence in the emerging economies

Opportunities

1. Strong growth potential in new markets such as online, e-publishing

2.Likely expansion of private education market (mainly English) - Intensifying competition

3. Possible M&As based to increase global markets

Threats

1. . Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products

Competition

Competitors

1. Scholastic Corporation
2. Cengage learning
3. Houghton Mifflin Harcourt



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