Egmont Publishing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1580
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SWOT Analysis of Egmont Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Egmont Publishing

Parent Company

EGMONT GROUP

Category

Printing & Publishing

Sector

Media And Entertainment

Tagline/ Slogan

We bring stories to life

USP

Great quality educational material for current, and coming generations

STP

Segment

All kinds of educational printing and publishing

Target Group

Youngest to college students educational resources

Positioning

Great books and resources for education and studies

SWOT Analysis

Strengths

1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines
2. Egmont publishes books in 30 countries from Australia to the US. Large publishers Cappelen Damm and Lindhardt & Ringhof are under this company
3.  Egmont traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs
4.Their  Educational publishing houses sell material directly to schools and the public via e-trade and bookshops

5. Strong brand name and a stable financial performance

Weaknesses

1.Increase in e-resources may cannibalize its own publishing products
2.Limited resources to meet the rapid growth and lack of global penetration

Opportunities

1. Launch of apps to make content available for tablets and phones
2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Threats

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s and media segments due to high margins

Competition

Competitors

1. Bonnier Group

2. Thomson Reuters

3. Metro International S.A.



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