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SWOT Analysis of Egmont Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Media And Entertainment
We bring stories to life
Great quality educational material for current, and coming generations
All kinds of educational printing and publishing
Youngest to college students educational resources
Great books and resources for education and studies
1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines 2. Egmont publishes books in 30 countries from Australia to the US. Large publishers Cappelen Damm and Lindhardt & Ringhof are under this company 3. Egmont traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs 4.Their Educational publishing houses sell material directly to schools and the public via e-trade and bookshops
5. Strong brand name and a stable financial performance
1.Increase in e-resources may cannibalize its own publishing products 2.Limited resources to meet the rapid growth and lack of global penetration
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due to high margins
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