Grupo Santillana Publications SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 621

SWOT Analysis of Grupo Santillana Publications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Santillana Publications

Parent Company

Grupo Santillana


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



Firm committed to contribute education and training of children and youth



All segments of Educational Printing and Publishing

Target Group

Children’s education books and related produtcs


Synonymous with quality, innovation and service to teachers since its inception

SWOT Analysis


1. Operates in the areas of Spanish, English, Mathematics, Science,  Social Studies and History, with materials in English and Spanish
2. National leader in the publishing and marketing of educational material, as well as in the processes of training and teacher development.
3. Has a great share of Market in Spain and USA

4. More than 100 million books sold every year

5. Strong brand name and a stable financial performance


1. Global presence is restricted to USA, Latin America and Spain
2. Publishes only in English and Spanish although it has the opportunity to publish in the Latin languages
3. Huge dependence on Spanish and US governments


1.Expansion into different countries in Asia and Europe
2.Acquisitions and Mergers to increase the market share and distribution network
3.Strategic entrance in to other segments of market through Joint Ventures with local players


1. Government and economic fluctuations  in the Euro zone
2.Local Players entering into the children segment
3.Tough competition in the US market



1. Scholastic Corporation
2. Houghton Mifflin Harcourt
3.Cengage learning


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