Houghton Mifflin Harcourt SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1018
Advertisements

SWOT Analysis of Houghton Mifflin Harcourt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Houghton Mifflin Harcourt

Parent Company

Houghton Mifflin Harcourt

Category

Printing & Publication

Sector

Media and Entertainment

Tagline/ Slogan

To change people’s lives by fostering passionate, curious learners

USP

Combines cutting-edge research, editorial excellence and technological innovation in teaching and learning environment

STP

Segment

Students of lower education

Target Group

Pre-K to 12th class education  group

Positioning

Interactive result driven educational solutions

SWOT Analysis

Strengths

1.  World’s largest providers of pre-K–12 education solutions and one of its longest-established publishing houses
2. Deliver interactive, results-driven education solutions to 60 million students in 120 countries
3. A recognized leader in educational software and adventure games
4. Has also some stake in Cookbooks, Non-fiction, references and Science

5. Strong brand name and a stable financial performance

Weaknesses

1. Does not have any share in higher educational segment
2.More investment in the children segment
3.Distribution network is poor in developing countries

Opportunities

1.Developing ipad and android apps to make e-learning easier
2.Expanding into other segments strategically to ensure growth
3.Strategic alliances to increase ease of distribution

Threats

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins

Competition

Competitors

1.Scholastic  Corporation
2.Holy Faith International
3.Cengage learning



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: