Houghton Mifflin Harcourt SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 985

SWOT Analysis of Houghton Mifflin Harcourt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Houghton Mifflin Harcourt

Parent Company

Houghton Mifflin Harcourt


Printing & Publication


Media and Entertainment

Tagline/ Slogan

To change people’s lives by fostering passionate, curious learners


Combines cutting-edge research, editorial excellence and technological innovation in teaching and learning environment



Students of lower education

Target Group

Pre-K to 12th class education  group


Interactive result driven educational solutions

SWOT Analysis


1.  World’s largest providers of pre-K–12 education solutions and one of its longest-established publishing houses
2. Deliver interactive, results-driven education solutions to 60 million students in 120 countries
3. A recognized leader in educational software and adventure games
4. Has also some stake in Cookbooks, Non-fiction, references and Science

5. Strong brand name and a stable financial performance


1. Does not have any share in higher educational segment
2.More investment in the children segment
3.Distribution network is poor in developing countries


1.Developing ipad and android apps to make e-learning easier
2.Expanding into other segments strategically to ensure growth
3.Strategic alliances to increase ease of distribution


1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins



1.Scholastic  Corporation
2.Holy Faith International
3.Cengage learning


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