Informa SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 748
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SWOT Analysis of Informa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Informa

Parent Company

Informa

Category

Print & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Bringing knowledge to life

USP

Up-to-the minute information and highly specialist skills and services

STP

Segment

Content and research publishing

Target Group

Academics, businesses and research individuals

Positioning

Offers structured, research and business-critical information

SWOT Analysis

Strengths

1 It publishes books and journals with over 55,000 titles
2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs
4. High quality subscription income, Digital income, geographical expansion and resilient events

5. Strong brand name and a stable financial performance

Weaknesses

1. It does not have direct authority on its publishing companies in academic, professional and events & training
2.Although global it has less market share when compared to its rivals
3.Influence on the global market is compromised

Opportunities

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Threats

1.Increase in content provision by other dominant players like Reed Elsevier
2.Internet and pirated information is a direct substitute for the critical information

Competition

Competitors

1.Reed Elsevier
2. Thomson Reuters Corporation
3.Wolters Kluwer



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