Lionel Kiddie City SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 586
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SWOT Analysis of Lionel Kiddie City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lionel Kiddie City

Parent Company

Lionel Kiddie City

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Toy capital of the world!

USP

Second largest retail toy store in USA at one point of time

STP

Segment

Retail toy store of some of the biggest toy brands

Target Group

Parents and kids

Positioning

The wide range of toys offered something for all kids

SWOT Analysis

Strengths

1. Brand recall was very high
2. One of the biggest toy retail chains
3. Had a good customer reach

4. Had survived the test of time

Weaknesses

1. Shops located in the upscale market
2. Targeted mainly the upper class

3. Inefficient top management at the point of bankruptcy

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

3.Attract good top management

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.K.B. Toys
2.Toys R U



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