LJN Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 562
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SWOT Analysis of LJN Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LJN Toys

Parent Company

LJN

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Producer of video games for all types of consoles

STP

Segment

Console video games and feature toys

Target Group

Parents and kids

Positioning

The wide range of toys and video games offered something for all kids

SWOT Analysis

Strengths

1. Brand recall was very high
2. One of the biggest video game makers
3. Had a good customer reach

4. Good variety of games for children

Weaknesses

1. Toyline did not include figures from comics and cartoons
2. Poor product diversity compared to market leaders

3. Inefficient top management lead to business issues

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

3.Attract good top management

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Atari
2.NES

3. Sony Playstation



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