Madame Alexander Doll Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1409
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SWOT Analysis of Madame Alexander Doll Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Madame Alexander

Parent Company

Alexander Doll Company

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

One of the biggest makers of celebrity dolls

STP

Segment

Young girls and collector of dolls

Target Group

Girls Ages 3-12

Positioning

The one-stop for celebrity dolls

SWOT Analysis

Strengths

1. First mass producer of celebrity dolls
2. Had good brand recall
3. Rated the most popular toy in America in 1920-29 decade

4. Good product quality and packaging

Weaknesses

1. Poor product portfolio compared to market competition
2. Did not diversify into other genres
3. Brand recall and reach was very low

Opportunities

1.Had a strong brand name at all stages of its life
2.Could have extended its product line further
3.Could have introduced accessories

Threats

1. Other doll making companies
2.Outdoor games
3.Television

Competition

Competitors

1.Barbie
2.Bratz Dolls


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