Patch Products SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 499
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SWOT Analysis of Patch Products with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Patch Products

Parent Company

Patch Products

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Makers of family entertainment products

STP

Segment

Educational toys and puzzles for children

Target Group

Ages 3-15 of middle and upper class

Positioning

The educational game

SWOT Analysis

Strengths

1.Incorporates educational features to develop key skills in young children
2. Strong brand name in the puzzle games segment
3. Encourages goal oriented play and problem solving

4. Strong product portfolio

5. Has won several awards for its games

Weaknesses

1. Limited brand recall in emerging economies

2. Very high competition means market share is limited

Opportunities

1. Organize competitions in schools
2. Diversify into other segments

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Automoblox
2.Meccano
3.VTech

4.Leapfrog



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