Mezco Toyz SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 496
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SWOT Analysis of Mezco Toyz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mezco Toyz

Parent Company

Mezco Toyz

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Toys for kids of all ages

USP

Leaders in action figures in the world

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Kids and collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name producing action figures
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high

Weaknesses

1.Product portfolio is mostly limited to action figures and limited penetration in emerging economies
2.Fake products easily available in the market leading to loss of revenue

Opportunities

1.Leverage the successful brands from comics and entertainment
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

4. Can put holograms or something  similar so that imitation is not easy

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai

4.McFarlane

5. Neca

6. Hot Toys



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