Nakajima USA SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 605
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SWOT Analysis of Nakajima USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nakajima USA

Parent Company

Sanrio Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Seller of lifestyle products of various popular brands

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Kids and collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name in US ans Japan
2. Has license to some of the most popular comic and movie franchises

3. Good quality of toys with attractive packaging

4. Available at Sanrio stores and also at multi-brand toy stores

Weaknesses

1.Customer reach is poor
2.Low brand recall and limited global presence compared to market leaders

3.Product portfolio is not diverse

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3.Build more stores

Threats

1.Other toy stores

2.Television

3.Outdoor games

Competition

Competitors

1.Toys R Us

2.Hobby Town



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