Onell Design SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 587
Advertisements

SWOT Analysis of Onell Design with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Onell Design

Parent Company

Onell Design

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Makers of designer toys

STP

Segment

Construction toys for children

Target Group

Ages 3-15 of middle and upper class

Positioning

It can be made into anything possible

SWOT Analysis

Strengths

1.Incorporates educational features to develop key skills in young children
2. Strong brand name
3. Encourages goal oriented play and problem solving

4. Strong product portfolio and unique toys

5. Has won many awards in the mini toys category

Weaknesses

1. Limited global presence compared to market leaders

2. Intense competition means limited market share

Opportunities

1. Organize competitions in schools
2. Diversify into other segments

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Automoblox
2.Meccano
3.VTech

4.Leapfrog


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Onell Design. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: