Onell Design SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 533
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SWOT Analysis of Onell Design with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Onell Design

Parent Company

Onell Design

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Makers of designer toys

STP

Segment

Construction toys for children

Target Group

Ages 3-15 of middle and upper class

Positioning

It can be made into anything possible

SWOT Analysis

Strengths

1.Incorporates educational features to develop key skills in young children
2. Strong brand name
3. Encourages goal oriented play and problem solving

4. Strong product portfolio and unique toys

5. Has won many awards in the mini toys category

Weaknesses

1. Limited global presence compared to market leaders

2. Intense competition means limited market share

Opportunities

1. Organize competitions in schools
2. Diversify into other segments

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Automoblox
2.Meccano
3.VTech

4.Leapfrog



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