Nelsonic Industries SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 667
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SWOT Analysis of Nelsonic Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nelsonic Industries

Parent Company

M.Z. Berger

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Theme based and game watch maker

STP

Segment

Theme based watches and game watches

Target Group

Kids and collectors of toys

Positioning

To create unique and exciting watches for young and old alike

SWOT Analysis

Strengths

1. Big brand name
2. Has license to some of the most popular comic and movie franchises

3.High brand recall due to tieups with brands like G.I.Joe, Barbie, Power Rangers etc

4. Seller of unique products

5.Good media attention

Weaknesses

1.Limited diversity in product portfolio
2.Top management needed to be more efficient and limited global recognition

Opportunities

1.Potential to tap into more franchises
2.Could have introduced limited edition watches

3.Build retail stores and global tieups

4.Build more museums and put more watches into auction

Threats

1.Other game watches

2.Television

3.Outdoor games

Competition

Competitors

1.Casio

2.Game Boy

3.Game and Watch



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