Megatech International SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 743
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SWOT Analysis of Megatech International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Megatech International

Parent Company

Megatech International

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Leaders in radio controlled toys

STP

Segment

Radio controlled toys

Target Group

Kids aged 6-15

Positioning

Giving the best remote experience

SWOT Analysis

Strengths

1. Big brand name in US in radio controlled toy segment
2. Diverse line of radio controlled products in its portfolio
3. Brand recall is high with high quality products

4.Good media visibility

Weaknesses

1.Does not have many genres
2.The brand lacks global presence and hence limited market share compared to market leaders

Opportunities

1.Potential to tap into other genres

2.Make the toys durable with wider options
3.Reaching out by organizing contests on existing franchises

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.HPI

2.Kyosho

3.Tamiya

4.Team Losi


The table above concludes the Megatech International SWOT analysis along with its marketing strategy and brand parameters.

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