Marvel Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2610
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SWOT Analysis of Marvel Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marvel Toys

Parent Company

Marvel Entertainment

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Leaders in action figures in the world

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Kids collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high and high quality products

5. Good distribution and availability through multi-brand retail toy stores worldwide

6. Good branding and advertising through TVCs, print ads and out door advertising enhances brand image

Weaknesses

1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue

Opportunities

1.Leverage the successful brand of Marvel
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

4. Can put holograms or something  similar so that imitation is not easy

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai

4.McFarlane

5. Neca

6. Hot Toys


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