British Sky Network SWOT Analysis, USP & Competitors

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SWOT Analysis of British Sky Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

British Sky Network

Parent Company

British Sky Broadcasting Group plc

Category

Broadcasting and Dth service.

Sector

Media and broadcasting

Tagline/ Slogan

We believe in better

USP

Sky is a valued part of everyday life in over 10 million homes

STP

Segment

Media and broadcasting

Target Group

UK and Ireland customers.

Positioning

We entertain, excite and inspire customers with a great choice of high-quality television in high definition

SWOT Analysis

Strengths

1.3d Viewing capabilities.

2. Exclusive sports rights for major sports events

3. High quality content.

4. Early players in the industry gives them an advantage

5. Brand association with sky based networks.

6. Brand recall due to high content and events sponsoring’s.

7. Sky is a valued part of everyday life in over 10 million homes

8. Sky Anytime + , a new internet delivered video-on-demand (VoD) service launches.

9. Sky with WWF and the State Government of Acre, Brazil to launch Sky Rainforest Rescue , which aims to help save 1 billion trees in the Amazon which caused a huge response

10.Sky network’s  customer advisers handle around 1 million calls a week.

Weaknesses

1.Political corruption can cause operational difficulties

2. Sports and film based criticism

3. Intense competition means margins are limited

Opportunities

1. Network upgrades to triple-play services could help future growth. Upgrades require capital expenditures in fiber optic cables, but provide additional services to customers.

2. Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people who have mobile devices and want their entertainment on the go. Mobile DTV will provide device makers, broadcasters, and telecom companies with new revenue streams

3. Tie-up with international players to maximise reach and penetration

Threats

1. Fragmented market

2. High competition

3. Unfavorable govt and industry policies can hamper business

Competition

Competitors

1.Virgin Media

2. Time warner cable


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