Sky SWOT Analysis
Sky is one of the leading brands in the media & entertainment sector. Sky SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sky:
Quick Glance:
Sky Strengths
- Sky Group is one the leading global media & telecommunications company based out of UK
- Sky has exclusive sports rights for major sports events which are held across the world
- High quality content is broadcasted across various regions like UK, Germany, Italy, Switzerland, Austria etc.
- The company had more than 30,000 employees worldwide
- More than 20 million customers have subscribed to several services offered by Sky
- Brand recall due to high quality content and event sponsorships
- Sky has an annual revenue which is more than $15 billion
- Strong backing of parent company Comcast gives the brand a strong position in the media sector
Above are the strengths in the SWOT Analysis of Sky. The strengths of Sky looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sky Weaknesses
- Legal issues and lawsuits in the past have often impacted the Sky brand
- Intense competition means margins are limited
These were the weaknesses in the Sky SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Sky Opportunities
- Network upgrades to triple-play services and online streaming content could help future growth
- Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people
- Tie-up with international players to maximize reach and penetration
- Acquisition of popular media companies can strengthen the position of the company
Above we covered the opportunities in Sky SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sky Threats
- Fragmented market and high competition means limited market share growth for Sky
- Growth of OTT platforms, social media and online streaming platforms can indirectly reduce the revenue share for the company
- Unfavorable govt and industry policies can hamper business
The threats in the SWOT Analysis of Sky are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sky SWOT analysis.
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About Sky
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sky Overview | |
|---|---|
| Parent Company |
Sky Group |
| Category |
Broadcasting, DTH service and mass media |
| Sector | |
| Tagline/ Slogan |
We believe in better |
| USP |
Sky is a valued part of everyday life in over 10 million homes |
| Sky STP | |
| Segmentation |
Media and broadcasting |
| Target Market |
UK and Ireland customers |
| Positioning |
We entertain, excite and inspire customers with a great choice of high-quality television in high definition |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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