Compact Disc India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 762
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SWOT Analysis of Compact Disc India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compact Disc India Ltd

Parent Company

Compact Disc India Ltd

Category

Animation and motion pictures

Sector

Media and broadcasting

Tagline/ Slogan

Redefining entertainment

USP

the largest animation company of South Asia

STP

Segment

Segmenting of B2B outsourcing customers

Target Group

Asian film production houses

Positioning

integrated media and entertainment company with prime focus on Animation Outsourcing and Production

SWOT Analysis

Strengths

1.Strong presence in the market

2.CDI gained extensive expertise in creation, distribution and management of contents for Media & Entertainment sector

3.With a phenomenal growth, CDI is fast emerging as Asia’s undisputed leader in the animation film industry

4. Excellent operations backed by the best workforce and expertise in the industry

Weaknesses

1. The market share is very less compared to leaders

2.Problems of getting the credit for the work leads to weak brand name.

Opportunities

1. The indian market needs are increasing

2. Entry into educational films

3. International tieups can boost brand image

Threats

1. Entry of  foreign and local competitors.

2. Lack of skilled labour

3. Unfavorable govt policies and industry practices

Competition

Competitors

1. Red Chilies

2.Pixar

3. Dreamworks

4. Game Shastra



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