PentaMedia Graphics SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1043
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SWOT Analysis of PentaMedia Graphics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PentaMedia Graphics ltd.

Parent Company

Pentafour Software

Category

Animation and live action production

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Animation and Live web based companies.

STP

Segment

Segmenting based on Cartoon and animation movies along with live action graphics

Target Group

Animation movies viewing customers in india

Positioning

Pentamedia Graphics Limited being pioneers in the Indian Animation Technology

SWOT Analysis

Strengths

1.Pentamedia has expertise in films/ broadcasting, video, CD/DVD and internet entertainment with having all kinds of screen big screen, small screen (home video and TV) and personal screen (personal computer)

2. The company has entire production facility, business operation and creation of multimedia with special effect has only in one roof at the Software Park in Kelambakkam– Chennai

3. it acquired Media Dreams to increase its presence in media; Mayajaal in the themed space and Kris.Srikkanth Sports & Entertainment (KSSEL) in the sports space and also acquired Improvision Corporation, California, USA, a movie production company , in an all stock-deal

4.venture into the field of animation (both 2D and 3D), special effects and gaming

5. The New Millennium TV called numtv started in Dec 1999 was the first Internet Live Broadcasting TV. Num TV targeted the NRI’s in Asia, Europe & US. It had a registered viewer base of 2,00,000 viewers. It had webcasted 17 live TV channels from India.

6. In-house training academy.

Weaknesses

1. Very few movies in the kitty compared to leading players

2. Weak brand due to the less frequency of the movies

Opportunities

1. E-Learning initiatives.

2. Merging with huge production companies.

3. Broadcasting the animation series by tying up with channels.

Threats

1.  Large infrastructure backing I the industry is needed.

2. Entry of the foreign players.

Competition

Competitors

1.Crest Animatn Studio
2. Color Chips



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