Eutelsat Communications SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1256
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SWOT Analysis of Eutelsat Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eutelsat Communications

Parent Company

Eutelsat S.A.

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

communication via satellite

USP

Due to its wide range of services for interconnecting and securing networks and broadcasting data, Eutelsat has become an essential source of high performance and flexibility for telecommunications operators and companies in more than 150 countries.

STP

Segment

TV Viewers, Broadband Internet Users

Target Group

High and medium section of the pyramid (mostly concentrated in Europe)

Positioning

Unique infrastructure business model, centred on digital video and data markets

SWOT Analysis

Strengths

1.One of the world's three leading satellite operators in terms of revenues

2. First mover advantage of being first satellite operator in Europe to broadcast television channels direct-to-home

3. Strong revenue growth across all business applications

4. New in-orbit resources to serve the most dynamic markets

5. Benefitting from high barriers to entry

6. Enjoys high visibility over future revenue stream

7. Pursued a policy of investment in on-ground infrastructure and satellite payloads optimised for reducing size and cost of user terminals, and offering efficient utilisation of bandwidth

Weaknesses

1.Imperfections in the transmission channel and/or equipmentat times is a concern

2. Weakness of the interface between the space and user communities

Opportunities

1.Gain exposure to fast growing emerging markets and growing applications

2. Gain presence in video applications, professional data networks and broadband services

3. Expand coverage to additional markets, such as Central and Eastern Europe

4. Serve requirements for TV contribution services, corporate networks, mobile positioning and communications

5. Open up opportunities for homes located beyond the reach of the terrestrial networks and to improve Internet mobility

6. Extend the use and scope of satellite based application

7. Partner leading industrial playerswho seek to develop broadcasting and terminal equipment standards

8. Contribute to the standardisation of broadband access networks for air, rail and maritime transport

9. General liberalisation of telecommunication sector in Europe

Threats

1. Interest rate fluctuations and cyclical or seasonal fluctuations in the operating results

2. Regulatory and technological changes

3.Changes in the foreign exchange control regulations, interest rates and tax laws

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

Competition

Competitors

1.Intelsat Global Holdings S.A.

2. SES S.A.

3. Iridium Communications Inc.



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