Moving Picture Company India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 773
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SWOT Analysis of Moving Picture Company India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moving Picture Company India

Parent Company

Moving Picture Company India Ltd.

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

We are the Big Picture

USP

Company has evolved into a major content creation center which is creating dailies in the genre of both fiction and infotainment

STP

Segment

TV Viewers, Bollywood movie goers, Bollywood critics

Target Group

Lower and Middlesection of the society constituting both rural and urban families

Positioning

Moving Picture Company is an established public limited company in the field of media production

SWOT Analysis

Strengths

1.Guidance of strong headsleading to proficient management

2. Pioneered main first time shows on TV that ran on for almost a decade

3. Company has got rich experience in various segments like fiction, infotainment, 3D animations, documentaries etc

4. It produces content for several TV channels

5. Public Company, listed on BSE

6. In the industry, MPCL has a reputation of being a boutique company which produces quality programmes

7. It has the distinction of being one of the few production houses which has the entire gamut of technical facilities available under one roof including a graphics unit

Weaknesses

1. Limited promotion and marketing efforts

2.After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop

3.The stock prices are not commendable

Opportunities

1.Strong industrial reputation of doing daily programs has helped it to commission major projects

2. Explore more opportunities in television content production

for regional channels

4. To build a library of television programs that may be exploited in the domestic and international markets

5. Export television software to countries in Asia, Europe, USA, Africa and the Middle East as the Company has got multiple National and International film making awards

6.Come up with more documentaries and differential stuff tapping channels like DD National that have lost popularity

Threats

1. All Bollywood content results in almost same type of programs and stops innovation after a point

2. Regulatory and technological changes

3.Very competitive entertainment industry

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

Competition

Competitors

1.PVR Ltd.

2. Prime Focus Ltd.

3. Inox Leisure

4. Reliance Mediaworks Ltd.



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