Nouveau Multimedia SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 776
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SWOT Analysis of Nouveau Multimedia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nouveau Multimedia Ltd

Parent Company

Nouveau Global Ventures Limited

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

The sign on the door of opportunity reads PUSH

USP

Thrust of the organization is in the field of regional films and the Company aims to make six films in a year

STP

Segment

TV Viewers, Multiplexes

Target Group

Middlesection of the pyramid in regional centers

Positioning

Company is engaged in the business of acquisition and trading of media telecast rights over national and regional TV Channels

SWOT Analysis

Strengths

1.Company has rich experience in content selection and deep understanding of different film genres

2. Entered into various agreements including with National Films Development Corporation and Lakhsya Entertainment Private Limited for trading of films and media rights

3. In addition, company is also engaged in the trading of shares and securities

4. The Promoter of the company have several years of experience in the field of film

5. Relationship with producers/distributors is getting access to content

Weaknesses

1.Limited promotion and marketing efforts

2. Video and audio piracy which has become highaffects margins

3. High rate of interest for financing the project

Opportunities

1.Expand its media activities

2. Target distribution subsidiary

3. Diversify business into related media and entertainment  sectors

4. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues

5. Home video segment becoming more profitable with increasing sifts of VCDs and DVDs

6. Reduction in domestic bandwidth rate by 70% may increase the download of films through internet.

7. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of

the fastest growing sectors

Threats

1. Increasing competition in the industry

2. Further drop in sales volume due to spread of radio, cheap VCDs and MP3 pirated discs

3.Cyclical or seasonal fluctuations in the operating results

4.Only promoted products will attract consumers share of wallet which could be a threat for traded catalogue

5. Changes in the foreign exchange control regulations, interest rates and tax laws in India

6. International business weakening further due to piracy and parallel import

Competition

Competitors

1.PVR

2. Prime Focus

3. Reliance Mediaworks

4. Pyramid SaimiraThtr



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