ProSiebenSat1 Media SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1283

SWOT Analysis of ProSiebenSat1 Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ProSiebenSat1 Media

Parent Company

Merger of ProSieben Media AG and Sat.1 SatellitenFernsehen GmbH


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

The Power of Television


Strengthsen core business and consistently diversifying activities in future-oriented growth fields



TV Viewers

Target Group

Upper and Middle section of the society in tier 1 cities


Largest television company in Germany with successful station and program brands, digital platforms with strong coverage, and broad target group coverage

SWOT Analysis


1.One of the leading media groups in Europewith 30 TV stations and a television audience of over 60+ million households

2. It has strong coverage and broad target group coverage in television programming

3. Portfolio ranges from the TV stations SAT.1, ProSieben, kabeleins and sixx to ProSiebenSat.1 Networld to the maxdome online video store, digital pay TV programs, and mobile services

4. Strongly and competitively positioned in international markets such as Sweden (Kanal 5, Kanal 9) or Norway (TV Norge, MAX, FEM, VOX) with free TV stations

5. It has diverse business activities in related media sectors, such as online and radio

6. Provider of video-on-demand

7. Innovation leader when it comes to future-related topics, such as HbbTV, video advertising, and the decentralization of television advertising


1.Difficult to obtain exclusive licenses for expanding its business

2. Content production and Global sales requires lots of serviceability and promotion related investments

3. Extensive inventory of high-quality videos


1.Develop and produce international TV programs that are sold to broadcasters around the world

2. Target distribution subsidiary

3. Diversify business into related media sectors

4. Be an effective marketer for audio-visual media in the internet

5. Form a strategic partnership with US game development studio and position itself in foreign country as well

6. Content production and Global sales

7. Utilize across all platforms from TV to mobile to online and video-on-demand


1. ProSiebenSat.1 programs had low ratings because of unconvincing marketing efforts

2. Government regulations

3.Optimizing sales strategy to generate revenues is a costly move

4.Economic fluctuations on the television advertising market



1.RTL Group S.A.

2. Modern Times Group MTG AB

3. Central European Media Enterprises Ltd.


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