Splash Media Works SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 738
Advertisements

SWOT Analysis of Splash Media Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Splash Media Works Ltd

Parent Company

Splash Media Group

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

If you're looking to make an impact within your industry, we'd love to hear from you!

USP

Give users the maximum impact they can utilizing traditional media, social media, web, and any other available new opportunities

STP

Segment

TV Viewers

Target Group

Upper and Middle section of the society in tier 1 and tier 2 cities

Positioning

Splash Media Works Ltd is a full service advertising and digital design agency

SWOT Analysis

Strengths

1.Uses platform like Mobile websites and social media

2. Produces stunning HD video

2. Effective brand communication

3. Executestheir strategy in a variety of avenues including: Graphic Design & Print Services, Logo Design, Video and Audio Production, Web Design and Web Development

4. It supports these avenues with additional services including: Media Management, Communications, Interior Design and more

5. Promotes different aspects of modern advertising and marketing

6. Provides services – Web development, Video and Audio production, photography, interior design, media management and communications

7. Give back to community by supporting many not-for-profit business

Weaknesses

1.Net profit is marginaland Brand recognition is quite weak

2. Limited innovation with emerging market conditionand Low market share

3. Over-leveraged financial position

Opportunities

1.Publish a monthly electronic (e-mail) newsletter to help keep you informed of what's up in our agency and in the advertising, marketing and web worlds

2. Advertising Industry has undergone drastic change over the years

3. Engage customers with strong brand initiatives and effective marketing services

4. Product and services expansion

Threats

1. Competition from other advertising industries

2. Government regulations

3. Marketing Services are quite weak

4.Economic slowdown and price wars

Competition

Competitors

1.Sun TV Limited

2. PVR Limited

3. Zee Entertainment Network



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: