Wire and Wireless India Limited WWIL SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1431

SWOT Analysis of Wire and Wireless India Limited WWIL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wire and Wireless India Limited WWIL

Parent Company

Zee Entertainment Enterprise-Essel Group


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Wire and Wireless


Harness the latest technology and offer the best available resources to provide television viewers world-class services backed by outstanding customer support.



Regional movie and Reality show watchers; Dedicated channels(Zee Bangla, Kannada, Punjabi etc.)

Target Group

All section of the society constituting both rural and urban families


India's pre-eminent Supplier of Television content to viewers belonging to all regions and linguistic denominations

SWOT Analysis


1.India's No. 1 Cable Television company

2. It is part of ESSEL Group, which has diverse National & Global business interest encompassing media programming, broadcast & distribution, specialty packaging, entertainment and telecom

3. It is trading with a strong market capitalization

4. Providing services in both analog and digital mode

5. Provides features like video on demand,pay per view,Electronic Program Guide (EPG), Live gaming through a Set Top Box (STB)

6. In the process of being the first company in India to launch Headend In The Sky (HITS)

7. First company in India to provide TRIPLE play technology, which enables subscribers to get access to television channels, Internet and Voice Over Internet protocol (VOIP) services


1.Operates in highly capital sensitive sector

2. Piracy continues to hamper the growth of industry. Internet piracy is equally hurting the industryand margins

3. Imports major part of business equipment like cable and set top boxes


1.Economic growth of the country in general and rising disposable income levels

2. Gradually liberalizing attitude of the government

3. Greater interface with international companies

4. Privatisation and growth of the radio industry

5. Advancement in technology

6. Favourable regulatory initiatives

7. Liberalized foreign investment regime


1. Changes in laws and regulation relating to entertainment sector

2. Regulatory changes and technological advancement

3.Significant competition from new entrants and existing players in television distribution industry

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Televisionadvertising industry growth is expected to slow down because of the economic crisis the world is going through

6. Fluctuation in interest rates and operating costs

7. Changes in political and social condition in India, the monetary policy of India and inflation



1.Zee Entertainment

2. SUN TV Network

3. DISH TV India

4. Eros International Media


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