Super Cassettes Industry T-Series SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1548

SWOT Analysis of Super Cassettes Industry T-Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Cassettes Industry T-Series

Parent Company

Super Cassettes Industries Ltd (SCIL)


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Music can change the world


Pursue excellence in quality with future in mind. To keep abreast of changing consumer perceptions. To provide comprehensive value for money to discerning customers.



Web and Mobile music market; Digital Music market

Target Group

New film Musicand Old Film Music listeners. Apart from it there are devotional, regional film music and international music listeners. Distribution also depends on genre of music (Rock, hip hop, Jazz, classical)


India's No.1 Music label company, believes in bringing world close together through its music

SWOT Analysis


1.Largest producer and publisher of music and video in Indiaunder world famous trade mark T-series

2. T-series controls more thanhalf share of the Indian music market

3. More than 40+Hindi films on the floor on which T-series holds the audio/video copyright

4. Extensive captive talent pool of author’s composers and performance artists

5. Large brand basket

6. Liquidity position is good and has optimum level of current assets

7. It has diversified its business in consumer electronics, appliances and electronic components as well


1.Wide brand- basket which might leadto conflicts of interest unless effectively managed

2. Piracy continues to hamper the growth of industry. Internet piracy is equally hurting the industryand margins

3. FM Radio has seriously impacted sale of Music


1.Merchandising & big budget promotions

2. Big banner films production andtheatrical distribution

3. Avenues for expansion in the untapped market for Mobile phones/TV displays inIndia

4. Acquisitions/ tie-ups with other MNCsin the consumer electronics segmentlooking to enter the Indian market

5. Company has better liquidity so company can take risk

6. Company can improve the manufacturing cycle of the production cycle and salescompany can increase the sales volume and turnover of the working capital

7. The management should try to improve more working capital which is beneficial for thefuture


1. Fall in market demand due to economicrecession

2. Regulatory changes and technological advancement

3.Intense rivalry amongst competitors

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

6. YouTube has caused tremendous loss of revenue to SCIL by infringing its copyright



1.TIMES Music

2. SONY Music

3. Virgin

4. Universal


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