Kids Preferred SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 805
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SWOT Analysis of Kids Preferred with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kids Preferred

Parent Company

Kids Preferred, Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Filled with Wonder

USP

Creative collection of soft toys for small children

STP

Segment

Kids toys and games

Target Group

Age 1-10 years upper middle class families

Positioning

Using innovative toy designs to instill a love for learning through imaginative play

SWOT Analysis

Strengths

1.A well-recognized brand name in the soft-toy market for small children

2.Licensed producer of toys for brands like Harley Davidson, Winnie-The-Pooh and many others given their high quality standards

3.Has a portfolio of brands including brands like Disney

4.Excellent online  distribution channel through Shopatron

Weaknesses

1.Limited  physical distribution through company-owned stores

2.The company has not diversified into toys for older age groups

Opportunities

1.Establishing a chain/ franchisee of stores to increase the brand awareness of the parent brand

2. To enter the customized toys space

3.To enter the mobile and tablet application space to leverage current licenses

Threats

1.Threat from the duplicates market

2.Threat from the electronic devices market that are slowly eating into the share of the soft toy market

3.Threat due to high dependence on licenses and lesser awareness of parent brand

Competition

Competitors

1. Annalee Dolls

2. Build-A-Bear Workshop


The table above concludes the Kids Preferred SWOT analysis along with its marketing strategy and brand parameters.

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