National Entertainment Collectibles Association NECA SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1268

SWOT Analysis of National Entertainment Collectibles Association NECA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Entertainment Collectibles Association NECA

Parent Company

National Entertainment Collectibles Association’


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Licensed producer of toys with more than 60 licenses



Kids and Adults

Target Group

Action figure enthusiasts, collectors, resellers


Licensed producer of dolls and action figures

SWOT Analysis


1.The company has excellent reach in world markets

2.License holder for a large number of recent movies like 300, the Terminator series and so on

3.The company has diversified its product line into collectible miniature games through recent acquisitions

4.The company has also repositioned itself as a one-stop solution for movie merchandise

5. High product quality and good market reputation


1.The company’s brand name is relatively new, especially in the collectors market

2. The company lacks distribution channels directly to the consumer


1.To enter the mobile, tablet application space to further leverage the licenses

2.To establish own retail stores through forward integration

3. Sell toys online directly rather than through resellers


1. Threat from the virtual games market that is eating into the share of the action figure market

2.Threat from other well-established brands in the collector’s market

3.Threat from the Chinese market that creates duplicates



1.Bowen Design

2. Galoob


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: