Odyssey Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1152
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SWOT Analysis of Odyssey Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Odyssey Toys

Parent Company

HaPe International

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Inspiring Imagination

USP

Hi-tech toys and electronic gadgets

STP

Segment

Kids toys and games

Target Group

Age 4-16 years

Positioning

High-tech toys and gadgets at affordable prices

SWOT Analysis

Strengths

1.The company has excellent reach in USA and Asian markets

2.The product portfolio is well diversified. It also produces a range of outdoor toys and other health related electronic gadgets

3.One of the few organized sector electronic toy manufacturers

4.Good brand building through corporate social responsibility initiatives

5. Good market reputation and high quality toys

Weaknesses

1.The company’s brand name is relatively new, especially in the music player and health care market

2. The company lacks distribution channels directly to the consumer and has lesser market share

Opportunities

1.To enter the mobile, tablet application space

2.To  increase the channels for physical distribution by tying up with stores

3. Sell toys online through resellers like flipkart etc.

Threats

1. Threat from the virtual games market that is eating into the share of the electronic gadget market

2.Threat from action figure manufacturers whose figures are more valued

3.Threat from the Chinese market that creates duplicates

Competition

Competitors

1.Coleco

2. Hasbro



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