Guillow Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 573
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SWOT Analysis of Guillow Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paul K. Guillow

Parent Company

Paul K. Guillow Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Your flying toy airplane headquarters

USP

one source for balsa wood airplane kits and flying toys

STP

Segment

Kids and adults

Target Group

Airplane enthusiasts

Positioning

one source for balsa wood airplane kits and flying toys

SWOT Analysis

Strengths

1.One of the most trusted brand-names in the model air-planes market since 1926

2. Good physical distribution through shops all over the USA

3. The company is customer-friendly and helps out by sending replacements

4.Excellent product variety in the balsa wood airplane kits, flying toys range

5. Good brand value owing to high product quality

Weaknesses

1.Lack of distribution outside the USA

2.Lack of product diversity in areas other than flying toys

3.Lack of a lower range for beginners

Opportunities

1.Expand into markets outside the USA and establish physical distribution channels there

2.Get into the workshop organization field for airplane enthusiasts

3.Expand product portfolio

Threats

1. Threat due to the virtual gaming alternatives that are eating the toy market share

2. The company relies heavily on a narrow segment of airplane enthusiasts

3.Replicas of the air-plane brand

Competition

Competitors

1.Comet Industries



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