Playmobil Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2200
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SWOT Analysis of Playmobil Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Playmobil

Parent Company

Brandstätter Group

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Covers the entire range of toys from action figures to videogames

STP

Segment

Kids games and toys

Target Group

Age 4-16 years upper middle class

Positioning

Covers the entire range of toys from action figures to videogames

SWOT Analysis

Strengths

1.One of the most trusted brand-names in the toy market with excellent brand recall

2. The company has successfully established itself in markets all over the world

3. The company has adapted well to technological advancements by including videogames  in its product portfolio

4.The company has good online distribution through its official online stores

5. High quality of toys and good reputation

Weaknesses

1.The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late.

2.The company has been unable to sustain the Funstores opened in the USA.

3.The brand demands a premium price for its toys

Opportunities

1.Increase the number of FunParks and FunStores through a franchisee model

2.Get into the party organization space

3.Enter the mobile and tablet applications space by leveraging on the brand name and currently held licenses

Threats

1. The company faces heavy competition from other toymakers in the same space

2. The companys faces threat from Chinese duplicate toymakers

3.The company faces threat from piracy for its Nintendo and Wii games

Competition

Competitors

1.Hasbro

2. JaKKS Pacific



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