Liberty Puzzles SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 773
Advertisements

SWOT Analysis of Liberty Puzzles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Puzzles

Parent Company

Liberty Puzzles

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Finely crafted wooden jigsaws

USP

Puzzles with their signature whimsy piece in the shape of an eagle

STP

Segment

Adults and children

Target Group

Puzzle-lovers

Positioning

Challenging and unique puzzles, with artist-designed pieces

SWOT Analysis

Strengths

1.Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.Excellent brand awareness and recall amongst puzzle-lovers

3.Highly efficient shipping of products as it is completely outsourced to Amazon

4.High product differentiation due to the creative manner in which the puzzle pieces are cut

Weaknesses

1.Distribution is restricted to museums and certain book shops in the USA

2.Puzzles are very expensive compared to the normal puzzles

3.Lack of diversification into other toys

Opportunities

1.Expand to markets beyond USA by using online channels

2.Diversify into other toys and 3-d puzzles

Threats

1.Market trend is moving towards 3-D models

2.Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Digital puzzles pose a threat as they are much cheaper and faster to get

Competition

Competitors

1. Artifact Puzzles

2. Fisher-price



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: