China Education and Media Group SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 800
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SWOT Analysis of China Education and Media Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Education and Media Group

Parent Company

China Education and Media Group Ltd

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Professional, focused and excellent.

USP

Customer oriented innovative and reliable service and publishing provider

STP

Segment

All kinds of academic and library publishing

Target Group

Libraries of Universities of China and other countries

Positioning

Great books and services

SWOT Analysis

Strengths

1. It is one of the largest state-owned publications import and export enterprises in China which is certified by the Ministry of Foreign Trade and Economic Cooperation
2. The company consists of business departments including Periodicals & E-Resources Import Department, Book Import Department, Chinese Books Joint Purchase Department, Export Department and Digital Resource R&D Center 
3. Customer-oriented and resource-based, CEPMG actively develops the domestic and international markets in accordance with its service concept: professional, focused and excellent
4.  It has established good business relationship with over a thousand publishers and agents worldwide

5. Strong reputation and stable financial performance

Weaknesses

1.Being a government operated firm it has its own limitations
2.Chinese books are very difficult to translate into local languages hence limited global reach

Opportunities

1. Improving trade relationships  with other countries so that it can get more offers
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation

Threats

1. Increase in the solidarity of China’s Government
2.Operations efficiency and improved quality of content from Japanese publishers

Competition

Competitors

1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited



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