Harlequin SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1890

SWOT Analysis of Harlequin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Printing & Publishing


Media and entertainment

Tagline/ Slogan

Entertain, enrich, inspire


Best entertainment for Women



People interested in frequent reading of novels and magazines

Target Group

All age groups of women and their idiosyncratic books


World's leading publishers of books for women

SWOT Analysis


1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents
2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading

3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs
4Most of its books sold overseas

5. Harlequin publications have a strong presence in the best seller category


1. Lack of presence in the educational book market
2. Does not publish in local languages of different countries as most Women are uneducated in countries like India


1. Moving into other segment groups to increase the
2. Push the boundaries, launching new stories, reaching new readers, offering new formats
3.Moving into new genres and strategic acquisitions


1.Increasing online resources targeting the Women segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky



1.The Women’s Press
2.Kelsey street press
3.Aunt Lute books


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