Kodansha SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 791
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SWOT Analysis of Kodansha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kodansha

Parent Company

Kodansha Ltd

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Innovation publishing

USP

One stop for all kinds of publishing

STP

Segment

All age groups and their publishing needs

Target Group

Fashion Magazines, Manga and comics lovers

Positioning

Best content and licensing for printing and publishing

SWOT Analysis

Strengths

1. One of the top 15 leading publishing houses in the world
2. Every year Kodansha publishes around 2,000 new titles in every imaginable genre from fiction and children's books to nonfiction and reference
3. Kodansha publishes a total of 49 magazines in almost every possible domain
4. Weekly Manga magazines tailored for different readerships serialize a range of different stories

5. Strong financial performance and good market reputation

Weaknesses

1.Concentration is more on overseas distribution rather than local adaptation
2.Although it has completed 100 years of innovation in publishing it has go reputation in only in Japan

Opportunities

1. Media-Mix Strategies help surging International Popularity of Japanese Comics
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation

Threats

1.High competition from Shogakukan and Shufunotomo in overseas distribution
2.Threat from global cartoon comics publishers
3.May have the liability of Origin for its publishing quality

Competition

Competitors

1. Dia Nippon Printers
2.Shogakukan and Shueisha
3. Shinchosha


The table above concludes the Kodansha SWOT analysis along with its marketing strategy and brand parameters.

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