Perseus Books SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 547

SWOT Analysis of Perseus Books with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perseus Books

Parent Company

The Perseus Group


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Insightful. Innovative. Independent


Enabling independent publishers to reach their potential



All kinds of segments

Target Group

Business and trade


A group of publishing houses to meet all the needs of the publisher

SWOT Analysis


1. The Perseus Books Group is committed to enabling independent publishers to reach their potential whether  those publishers are Perseus-owned, joint ventures, or owned by third parties

2. The company provides sales, marketing and distribution services

to more than 300 independent publishers
3. Perseus has about 3,200 titles with Lightning Source, a number that

Serdinksy reports is continuing to climb
4. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with Public Affairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast

5. Strong market reputation and stable financial performance


1.Fellow publishers’ sought the content of Perseus to republish and the company approves these requests instead making this an opportunity to increase revenues
2. Prominently a trade publisher and less share in academics imprints


1.Developing opportunities similar to RightsLink which implements to automate licensing its online content
2.Developing prominent trade into academics imprints
3.Strategic acquisitions to develop their market  in other regions


1. Competition from other global players
2. Rapid changes in the technological structure of different countries
3.Global players entering into the company’s segment due to high margins



1. Reed Elsevier Group plc


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