Perseus Books SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 567
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SWOT Analysis of Perseus Books with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perseus Books

Parent Company

The Perseus Group

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Insightful. Innovative. Independent

USP

Enabling independent publishers to reach their potential

STP

Segment

All kinds of segments

Target Group

Business and trade

Positioning

A group of publishing houses to meet all the needs of the publisher

SWOT Analysis

Strengths

1. The Perseus Books Group is committed to enabling independent publishers to reach their potential whether  those publishers are Perseus-owned, joint ventures, or owned by third parties

2. The company provides sales, marketing and distribution services

to more than 300 independent publishers
3. Perseus has about 3,200 titles with Lightning Source, a number that

Serdinksy reports is continuing to climb
4. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with Public Affairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast

5. Strong market reputation and stable financial performance

Weaknesses

1.Fellow publishers’ sought the content of Perseus to republish and the company approves these requests instead making this an opportunity to increase revenues
2. Prominently a trade publisher and less share in academics imprints

Opportunities

1.Developing opportunities similar to RightsLink which implements to automate licensing its online content
2.Developing prominent trade into academics imprints
3.Strategic acquisitions to develop their market  in other regions

Threats

1. Competition from other global players
2. Rapid changes in the technological structure of different countries
3.Global players entering into the company’s segment due to high margins

Competition

Competitors

1. Reed Elsevier Group plc
2.Pearson
3.Cenegate



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