Shogakukan SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 745
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SWOT Analysis of Shogakukan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shogakukan

Parent Company

Shogakukan Inc

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Best entertaining comics and magazines

STP

Segment

Manga magazine publishing and other elementary education books

Target Group

Pre-adolescent boys and girls, teenagers, and adults

Positioning

Number one Manga magazines publisher

SWOT Analysis

Strengths

1. One of the top 15 leading publishing houses in the world
2. Approximately 400 publishing companies in Asia, the U.S.A. and Europe have been very active in the translation and publication of Shogakukan’s comic books
3. Good relationships with other country publishers to maintain overseas distribution 
4. It has a great technological adaptability

5. Strong market value and brand presence

Weaknesses

1.Its publications are not translated into local languages
2.Academics and literature related publishing is not under its wing

Opportunities

1. Media-Mix Strategies help surging International Popularity of Japanese Comics
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation

Threats

1. High competition from  Kodansha and Dia Nippon in overseas distribution
2.Threat from global cartoon comics publishers
3.May have the liability of Origin for its publishing quality

Competition

Competitors

1. Dia Nippon Printers
2. Kodansha Inc
3. Shinchosha


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