SWOT Analysis of Shueisha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Media and Entertainment
High entertainment books for every family
Trade and entertainment publications
Boys and Youth comic books, Women and men magazines
Publishers of high entertainment books
1. One of the top 15 leading publishing houses in the world 2. Being a Japanese firm the manufacturing processes are well established and the rate of adoption of new printing technologies is high 3. Weekly Manga magazines tailored for different readerships serialize a range of different stories 4. Being in the top list it produces the best quality services as well
1.Its publications are not translated into local languages 2.Academics and literature related publishing is not under its wing
1. Media-Mix Strategies help surging International Popularity of Japanese Comics 2. Enactment of laws such as Text and Printed Culture Promotion Law 3. Shift from Overseas Distribution to Local Adaptation
1. An increasing number of publishers are editing and publishing overseas editions and distributing them via subcontractors, rather than entering into partnership with local companies 2.Continued threat of economic stagnation 3.Increased competition from China and other Asian economies could weaken company’s export business and the leading positions of their foreign subsidiaries
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