Shueisha SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 718
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SWOT Analysis of Shueisha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shueisha

Parent Company

Shueisha Inc

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

High entertainment books for every family

STP

Segment

Trade and entertainment publications

Target Group

Boys and Youth comic books, Women and men magazines

Positioning

Publishers of high entertainment books

SWOT Analysis

Strengths

1. One of the top 15 leading publishing houses in the world
2. Being a Japanese firm the manufacturing processes are well established and the rate of adoption of new printing technologies is high
3. Weekly Manga magazines tailored for different readerships serialize a range of different stories
4. Being in the top list it produces the best quality services as well

Weaknesses

1.Its publications are not translated into local languages
2.Academics and literature related publishing is not under its wing

Opportunities

1. Media-Mix Strategies help surging International Popularity of Japanese Comics
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation

Threats

1. An increasing number of publishers are editing and publishing overseas editions and distributing  them via subcontractors, rather than entering into partnership with local companies
2.Continued threat of economic stagnation
3. Increased competition from China and other Asian economies could weaken company’s export business and the leading positions of their foreign subsidiaries

Competition

Competitors

1. Dia Nippon Printers
2. Kodansha
3. Shinchosha



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