Spinger Science and Business Media SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 992
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SWOT Analysis of Spinger Science and Business Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spinger Science and Business Media

Parent Company

Springer

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

We aim to offer excellence

USP

Customized and innovative solutions

STP

Segment

People seeking for Professional Information

Target Group

Professional and B2B market

Positioning

Innovative and customized information and content for professionals

SWOT Analysis

Strengths

1. Provides superior specialist information to scientific and professional communities throughout the world
2. They  work with the world’s best academics and authors in long-standing loyal partnerships based on mutual trust and we are always open to new input

3. Many of our publications are considered authoritative works in their field, read by academics and students, used by libraries and universities, academic professionals and practitioners in various branches of industry

4. Springer Science and Business Media is a key resource for professionals and communities

Weaknesses

1. It is not in the other important segments such as trade and literature works
2. Prominently a publisher for professional Information and less share in academics imprints

Opportunities

1.Improving their eBooks, eJournals, Springer protocols, Springer Materials to increase their existing
2.Increasing relationships with corporate to have an extra edge compared to others
3. Extract value from the massive amounts of data generated as a by-product of providing professional services

Threats

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Competition

Competitors

1.Reed Elsevier
2.Thomas Reuters
3.Dia Nippon



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