Hurriyet SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 586
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SWOT Analysis of Hurriyet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hurriyet

Parent Company

DoganMedia Group

Category

Turkish newspaper

Sector

Newspapers

Tagline/ Slogan

Liberty

USP

Paper’s website is the third most visited website in Europe

STP

Segment

Turkish population

Target Group

Professionals, students and politicians

Positioning

Mainstream, liberal , nationalistic and secular outlook

SWOT Analysis

Strengths

1. 50+ offices and 600 reporters in turkey and abroad
2. Printed in Turkey and in Frankfurt,Germany
3. Combining entertainment value with comprehensive news coverage
4. Strong cadre of columnists

5. Good presence in Turkey and parts of Europe

Weaknesses

1.Tax fine controversyaffected the image
2.Publishing house outside Turkey is limited

Opportunities

1.Can strengthen the distribution system further to expand the number of editions

2.Can look forward to business daily

3.It is necessary to retain this position by including some innovative features

Threats

1.Increasing competition from other players in the industry

2.English newspapers are grabbing market share

3.Regional players can grab significant market share

Competition

Competitors

1.Zaman
2.Posta
3.Sabah



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