Yomiuri Shimbun SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 684
Advertisements

SWOT Analysis of Yomiuri Shimbun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yomiuri Shimbun

Parent Company

Yomiuri Group

Category

Japanese Daily newspaper

Sector

Newspapers

Tagline/ Slogan

The giant of the Japanese press

USP

Largest newspaper circulation in the world

STP

Segment

Japanese reading population

Target Group

Professionals, students and politicians

Positioning

Broad news coverage, conservative, centre-right newspaper

SWOT Analysis

Strengths

1. Combined morning-evening circulation of almost 14+ million from its national edition
2. Paper is printed twice a day and in several different locations
3. Considered as conservative and centre-right newspaper
4. Publishes English daily, sports daily and weekly magazines

Weaknesses

1.News coverage mainly from Tokyo which is not contributing to regional flavour
2.The English newspaper is not gaining popularity

Opportunities

1.Can strengthen the distribution system further to expand the number of editions
2.Can look forward to business daily
3.It is necessary to retain this position by including some innovative features

Threats

1.Increasing competition from other players in the industry
2.Getting into complacency
3.regional players can grab significant market share

Competition

Competitors

1.Ashami Shibun
2.Mainchi Shibun
3.Sankei Shibun



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: