Asahi Shimbun SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 659
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SWOT Analysis of Asahi Shimbun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asahi Shimbun

Parent Company

Tadakazu Kimura

Category

Japanese daily newspaper

Sector

Newspapers

Tagline/ Slogan

Liberal

USP

One of Japan’s oldest and largest national daily newspapers

STP

Segment

Japanese reading population

Target Group

Professionals, students and politicians

Positioning

Broad news coverage, conservative, centre-right newspaper

SWOT Analysis

Strengths

1. Combined morning-evening circulation of almost 11+ million from its national edition

2. Paper is printed twice a day and in several different locations

3. Considered as left-leaning newspaper

4. Publishes English daily, sports daily and weekly magazines

Weaknesses

1.News coverage mainly from Tokyo which is not contributing to regional flavour

2.One national edition may not serve the needs of everyone

3.The English newspaper is not gaining popularity

Opportunities

1.Can strengthen the distribution system further to expand the number of editions

2.Can look forward to business daily

3.It is necessary to retain this position by including some innovative features

Threats

1.Increasing competition from other players in the industry

2.Getting into complacency

3.regional players can grab significant market share

Competition

Competitors

1.Yomiuri Shibun

2.Mainchi Shibun

3.Sankei Shibun



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