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SWOT Analysis of The Telegraph with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Indian English-language Daily Newspaper
Fourth most-widely read English newspaper in India with a readership of 13+ lakhs
English news readers
Largest circulated Daily in the eastern region of India published from calcutta
1. Noted for its extensive coverage of Indian foreign policy 2. Famous for reporting the problems of troubled North-East 3. The Telegraph comes with six editions 4. Fourth most-widely read English newspaper in India
1.Competes heavily with The Times of India 2.Lack of weekly magazines in the newspaper
1.Can generate revenue from online e-paper advertising 2.Bring some good ads through online youtube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of target customer segment
1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain new customers beyond the loyal readers
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