The Telegraph SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1313
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SWOT Analysis of The Telegraph with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Telegraph

Parent Company

ABP Group

Category

Indian English-language Daily Newspaper

Sector

Newspapers

Tagline/ Slogan

-

USP

Fourth most-widely read English newspaper in India with a readership of 13+ lakhs

STP

Segment

English news readers

Target Group

Professionals, students

Positioning

Largest circulated Daily in the eastern region of India published from calcutta

SWOT Analysis

Strengths

1. Noted for its extensive coverage of Indian foreign policy
2. Famous for reporting the problems of troubled North-East
3. The Telegraph comes with six editions
4. Fourth most-widely read English newspaper in India

Weaknesses

1.Competes heavily with The Times of India
2.Lack of weekly magazines in the newspaper

Opportunities

1.Can generate revenue from online e-paper advertising
2.Bring some good ads through online youtube for marketing and increasing the readership
3.Add additional innovative features by understanding the needs of target customer segment

Threats

1. Cut-throat competition offered by other English national dailies
2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership
3.Immediate need to move up the ladder in case if it wants to gain new customers beyond the loyal readers

Competition

Competitors

1.The Times of India
2.The Hindustan Times
3.The Hindu



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