Posted in Media & Entertainment, Total Reads: 1280
SWOT Analysis of Lokmat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lokmat Media Ltd
Marathi language daily newspaper
My India My way
Largest selling Marathi daily with 1.6+ million copies per day
Marathi reading population
Common man of Marathi language
To make the voice of the common man heard by others
1. Total readership of 23+ million and eleven Marathi editions in Maharastra 2. It isone of the largest Indian daily 3. Entry into magazine sector and Broadcast sector 4. Tie up with journalism colleges
1.No adequate representation in south India 2. Lokmat needs to innovate to sustain the competition
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2. Consolidation in other languages seems to very tough 3.Immediate need to move up the ladder may lead to increase in expenses
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