Lokmat SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1151
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SWOT Analysis of Lokmat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lokmat

Parent Company

Lokmat Media  Ltd

Category

Marathi language daily newspaper

Sector

Newspapers

Tagline/ Slogan

My India My way

USP

Largest selling Marathi daily with 1.6+ million copies per day

STP

Segment

Marathi reading population

Target Group

Common man of Marathi language

Positioning

To make the voice of the common man heard by others

SWOT Analysis

Strengths

1. Total readership of 23+ million and eleven Marathi editions in Maharastra
2. It isone of the largest Indian daily
3. Entry into magazine sector and Broadcast sector
4. Tie up with journalism colleges

Weaknesses

1.No adequate representation in south India
2. Lokmat needs to innovate to sustain the competition

Opportunities

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Threats

1.Cut-throat competition from other players in the industry
2. Consolidation in other languages seems to very tough
3.Immediate need to move up the ladder may lead to increase in expenses

Competition

Competitors

1.Daily Sakal
2.Maharastra Times
3.Loksatta



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