Dainik Jagran SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3005
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SWOT Analysis of Dainik Jagran with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dainik Jagran

Parent Company

Jagran Prakashan Limited

Category

Hindi-language daily newspaper

Sector

Newspapers

Tagline/ Slogan

Many rays, One raising sun

USP

One of the most popular newspaper dailies in India consistently

STP

Segment

Hindi reading population

Target Group

Professionals ,students and home-makers

Positioning

Caters to the needs of Indians in multiple ways

SWOT Analysis

Strengths

1. Average Issue readership of 16+ million
2. The publishing company is listed on National Stock Exchange and Bombay Stock Exchange
3. 36 editions currently published across eleven states in India
4. MMI Online is the digital media wing of Jagran testing new ideas

5. Strong brand presence and substantial market share

Weaknesses

1. Competition from english dailies is reducing share in urban areas

2. Limited online popularity compared to english newspapers

Opportunities

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Threats

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to retain the No.1 position may lead to increase in expenses

Competition

Competitors

1.Dainik Bhaskar
2.Hinduatan
3.Amar Ujala



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