Posted in Media & Entertainment, Total Reads: 3149
SWOT Analysis of Amar Ujala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amar Ujala Publications Ltd
Hindi language daily newspaper
Media and Newspapers
Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh such ka
One of the top largest hindi daily newspaper with over 8 million subscribers
Hindi reading population
Business men, students and politicians
People will get access to the latest truth in the earliest time
1. Distributed across 8 states in India 2. Known for publicly displaying truths as a passion 3. Known for social awakening and introducing a feeling of social responsibility 4. Fourth largest Hindi daily newspaper in India
1.No adequate representation in south India 2. Amar Ujala has to innovate to be in a better rank
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to move up the ladder may lead to increase in expenses
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