Amar Ujala SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2759

SWOT Analysis of Amar Ujala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amar Ujala

Parent Company

Amar Ujala Publications Ltd


Hindi language daily newspaper


Media and Newspapers

Tagline/ Slogan

Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh such ka


One of the top largest hindi daily newspaper with over 8 million subscribers



Hindi reading population

Target Group

Business men, students and politicians


People will get access to the latest truth in the earliest time

SWOT Analysis


1. Distributed across 8 states in India
2. Known for publicly displaying truths as a passion
3. Known for social awakening and introducing a feeling of social responsibility
4. Fourth largest Hindi daily  newspaper in India


1.No adequate representation in south India
2. Amar Ujala has to innovate to be in a better rank


1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to move up the ladder may lead to increase in expenses



1.Dainik Bhaskar
2.Dainik Jagran
3.Hindustan Times


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