Dainik Bhaskar SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4858

SWOT Analysis of Dainik Bhaskar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dainik Bhaskar

Parent Company

D B Corp Ltd


Indian Hindi language daily newspaper


Media and newspapers

Tagline/ Slogan

Jidh karo , Duniya Badhlo


No. 1 Hindi daily in Madhya Pradesh



Hindi reading population

Target Group

Young India


DainikBhaskar meant for those who are ready to face any obstacle to bring in a new change in the society

SWOT Analysis


1. Business bhaskar is the largest hindi read business daily
2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand
3. Strong network in nine states though in different languages to suit the local dialect
4. Largest daily newspaper in Madhya pradesh


1.Market share and readership lesser due to competition from english dailies
2.Huge market to be captured in South India by suiting to the local needs


1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm
3.Immediate need to reach to the No.1 position may lead to increase in expenses



1.Dainik Jagran
2.Hindustan Times
3.Amar Ujala


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