Dainik Bhaskar SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5088
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SWOT Analysis of Dainik Bhaskar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dainik Bhaskar

Parent Company

D B Corp Ltd

Category

Indian Hindi language daily newspaper

Sector

Media and newspapers

Tagline/ Slogan

Jidh karo , Duniya Badhlo

USP

No. 1 Hindi daily in Madhya Pradesh

STP

Segment

Hindi reading population

Target Group

Young India

Positioning

DainikBhaskar meant for those who are ready to face any obstacle to bring in a new change in the society

SWOT Analysis

Strengths

1. Business bhaskar is the largest hindi read business daily
2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand
3. Strong network in nine states though in different languages to suit the local dialect
4. Largest daily newspaper in Madhya pradesh

Weaknesses

1.Market share and readership lesser due to competition from english dailies
2.Huge market to be captured in South India by suiting to the local needs

Opportunities

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Threats

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm
3.Immediate need to reach to the No.1 position may lead to increase in expenses

Competition

Competitors

1.Dainik Jagran
2.Hindustan Times
3.Amar Ujala



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