Posted in Media & Entertainment, Total Reads: 4241
SWOT Analysis of Anandabazar Patrika with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bengali Language daily newspaper
Most widely read Bengali newspaper in India with a readership of 60 lakhs
Bengali reading population
Professionals, students and home-makers
For, By, Of Bengali
1. Circulation of 1.3 million copies making it the largest single edition regional language newspaper in India 2. ABP Group is in partnership with Time Inc to bring Fortune India 500 magazine to the readers 3. Anandabazarpatrika wins the SNAP certificate for reaching one million circulation mark in 2005 4. It has its own internet edition
5. Strong brand presnece and market reputation
1.No adequate representation in south India 2.Very limited publishing centres
3. It needs to expand aggressively if it wants to move up the ladder
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to retain the No.1 position in Bengali newspapers may lead to increase in expenses
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