Pressman Toy Corporation SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 720
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SWOT Analysis of Pressman Toy Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pressman Toy Corporation

Parent Company

Pressman Toy Corporation

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Games people play. Together.

USP

Seller of licensed collectibles

STP

Segment

Family games and licensed products

Target Group

Kids and children

Positioning

Something to test the creativity of all kids

SWOT Analysis

Strengths

1. Brand recall was very high
2. Has a good customer reach in the US

3. The brand has a strong presence since a long time

4. Has good media coverage

5. Some of its toys were also approved by UNICEF

Weaknesses

1. The brand has limited geographic reach compared to global giants

2. Market share is lesser owing to presence of bigger brands

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Mattel, Inc.
2.Hasbro, Inc.


The table above concludes the Pressman Toy Corporation SWOT analysis along with its marketing strategy and brand parameters.

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