Rainbow Crafts SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 988
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SWOT Analysis of Rainbow Crafts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rainbow Crafts

Parent Company

Hasbro, Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of a best-selling modeling compound for children

STP

Segment

Family games and licensed products

Target Group

Kids and children

Positioning

Something to test the creativity of all kids

SWOT Analysis

Strengths

1. Brand recall is very high as it is now a subsidiary of Hasbro
2. Has a good customer reach

3. 'Play Doh' was one of the most popular brands of the company

Weaknesses

1. The brand has limited geographic reach compared to global giants

2. Market share is lesser owing to presence of bigger brands

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Lego, Inc.
2.Mattel, Inc.

3.Automoblox



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