Rainbow Crafts SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1188
Advertisements

SWOT Analysis of Rainbow Crafts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rainbow Crafts

Parent Company

Hasbro, Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of a best-selling modeling compound for children

STP

Segment

Family games and licensed products

Target Group

Kids and children

Positioning

Something to test the creativity of all kids

SWOT Analysis

Strengths

1. Brand recall is very high as it is now a subsidiary of Hasbro
2. Has a good customer reach

3. 'Play Doh' was one of the most popular brands of the company

Weaknesses

1. The brand has limited geographic reach compared to global giants

2. Market share is lesser owing to presence of bigger brands

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Lego, Inc.
2.Mattel, Inc.

3.Automoblox


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Rainbow Crafts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: