Remco Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 552
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SWOT Analysis of Remco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Remco

Parent Company

Jakks Pacific

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Every Boy Wants a Remco Toy...And So Do Girls!

USP

Manufacturer of radio toys and collectibles

STP

Segment

Variety of games and licensed products

Target Group

Kids and collectors

Positioning

Something for everyone

SWOT Analysis

Strengths

1. Brand recall was very high
2. Had a good customer reach

3. The product portfolio was quite wide

Weaknesses

1. The company filed for bankruptcy due to performance

2. Unable to innovate at the right time

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Diamond Select Toys
2.G.I. Joe



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